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Written by Mike Watkins
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Thursday, 28 January 2010 12:42 |
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 ITV Plc today announced that Adam Crozier will be joining the company, which owns the regional ITV companies across Britain and Wales, as Chief Executive. Adam, who is currently Chief Executive of Royal Mail, will take up his role at the commercial channel 3 broadcaster later this year.
Former supermarket boss Archie Norman, Chairman of ITV Plc, said: “I am thrilled that Adam is joining us as Chief Executive. ITV is a strong brand with talented people, facing an imperative for change as the media landscape evolves. Adam is a very strong leader with a great track record in delivering transformational change. He has worked successfully in talent-driven organisations, with government and regulators, and has a thorough understanding of the media, advertising and branding industries. His task is to bring together the skills and talent within ITV to drive the business on its strategic journey. Adam was the unanimous choice of the Non-Executive Directors of ITV after a very full and thorough search process."
Archie Norman replaced Michael Grade as Chairman of ITV in December 2009, as the struggling broadcaster tries to re-vive its fortunes. Under Norman ITV swooped on one of the last remaining independent ITV companies, GMTV - the breakfast franchise holder. STV North, STV South, Channel Television and UTV continue to remain outside of ITVplc and operate to the former regional structure established before Ofcom allowed for regions to unite without restriction. Adam Crozier said: “I am very excited to be joining ITV - a company with a great heritage and one of the best brands in the UK. The entire media sector is going through enormous change and that presents both great opportunities and significant challenges for everyone in the industry. The objective for ITV is to rise to those challenges and put itself at the forefront of change. I am very much looking forward to working with the people at ITV and leading the transformation ahead.”
Crozer's success at Royal Mail has seen profits up, but customer service wither as deliveries become ever irregular and many post offices have closed down. A postal version of ITV some may suggest. “In his seven years at the Royal Mail, Adam has transformed the Group from a loss-making organisation into a profitable business that last year doubled its operating profits to more than £320m. He implemented a £2bn transformation programme and established the Post Office as a leading brand in financial services, with a fast-growing on-line business." Norman added.
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